Floral Style Advice

4 Tips to Make Your Floral Gifting in the Workplace Personal and Successful

4 Tips to Make Your Floral Gifting in the Workplace Personal and Successful

Do you ever find it challenging to find the ideal gift for a coworker or friend? Sarah-Eva Marchese, CEO of Floracracy, shares four tips on how to be successful when buying for others.
5 Ways to Avoid Gifting Flowers that Feel Impersonal and Cliché

5 Ways to Avoid Gifting Flowers that Feel Impersonal and Cliché

Sarah-Eva Marchese, CEO of Floracracy, speaks about 5 key criteria to keep in mind when shopping for flowers, especially if you don't have much time to put it all together: flower choice, flower combinations, presentation, the note, and building the connection. If you follow these 5 steps, you will succeed in personalizing the floral gifting experience.