Sarah-Eva's Desk

Our Holiday Meaning of the Week: HOPE

Our Holiday Meaning of the Week: HOPE

Each week for our #MeaningfulMonday campaign, we will be featuring a meaning and some of our favorite florals that are available this week. This week, we are highlighting hope and what it has meant for Team Floracracy as we officially launched in October.
How Frustrated Wedding Planning And an Unexpected Death Led Me to Try to Transform an Industry

How Frustrated Wedding Planning And an Unexpected Death Led Me to Try to Transform an Industry

I can’t tell you how many people have told me no one reads anymore. So if you’re reading these words, then we’re already kindred spirits: a love of...
alt="word Love written in cursive and a golden calligraphy pen"

Five Ways To Avoid Gifting Flowers That Feel Impersonal and Cliché

Personalizing the right flower arrangement for someone is tricky, but not with the these must follow floral tips from Sarah-Eva Marchese, CEO of Floracracy. Keep these 5 steps in mind when shopping for your next arrangement, and you will master the floral gifting experience.