The garden was a healing place. Sarah-Eva Marchese, founder of Floracracy, recalls growing up on her grandparent's farm. When she was just six months old, her mother brought her family back to Rockford, Illinois from their life out east precisely so that her childhood would be one of the wild, of the land, of dirt, of a garden, of the midwest.
Sarah-Eva Marchese, CEO of Floracracy, speaks about 5 key criteria to keep in mind when shopping for flowers, especially if you don't have much time to put it all together: flower choice, flower combinations, presentation, the note, and building the connection. If you follow these 5 steps, you will succeed in personalizing the floral gifting experience.