Our Holiday Meaning of the Week: HOPE

This week, we launch our weekly meanings. Every week, we’ll be highlighting a different meaning as we enter and move through the holiday season. This coincides with our launch of our holiday portal, which you can visit here

We’re starting with hope. It’s one of my favorite words, and the idea of hope -- and acting out of hope -- helped me get through a development process of eight years, which is long for starting a company. It helped me start a family when I wasn’t sure where my paycheck would be in a few months. It helped me move our company into our new space. 

I believe in hope, and we’re sharing it here with you this week. Let’s start with some of our favorite hope quotes to set the tone of what we mean by hope: 

“Hope sees the invisible, feels the intangible, and achieves the impossible.” Helen Keller. 

“Hope is being able to see that there is light despite all of the darkness.” — Desmond Tutu

 “New beginnings are often disguised as painful endings.” — Lao Tzu

“What we call our despair is often only the painful eagerness of unfed hope.” — George Eliot

To me, hope is the privilege of calling it rational and sane to believe in something that doesn't yet exist, and then confidently march toward that end -- a radical act that is powerful enough to create the very thing that had been unseen. It’s a leap. It’s seeing light in darkness, happiness in pain, and joy in despair. 

It’s the state of being that allows contradictions to turn into truths, and clarity to grow from the mud. And flowers, literal beauty that comes out of the dark and dirty earth, are one of the most thoughtful ways to share that hope. 


Our HOPE Foliage This Week 

Any order placed this week will have HOPEFUL foliage. This includes beautiful fall amaranth. We will be throwing in when we can some oak leaves, which have long symbolized strength. As well, we’re including beautiful eucalyptus which has long meant wellness and health. 


Some of Our Favorite HOPE Flowers This Week 

Irises: The color of the iris determines its symbolism. It is specifically the blue iris that means faith and hope, making it the ideal flower to give someone who needs some encouragement.


alt="blue iris botanical"

Lilies: The lily is well-known for its inspiration for the fleur-de-lis symbol long associated with French royalty. In China, the lily is commonly included in weddings as the flower was tied to 100 years of love.


alt="lily botanical"

Amaranth: This flower truly never fades, and has come to also symbolize immortality. In Ancient Greece, this stunning floral was used to decorate the tombs of the gods. 


alt="amaranth botanical"

Ornithogalum: This flower, known as the Star of Bethlehem, displays delicate star-like petals. It represents “hope in life,” which makes it an ideal floral for sympathy arrangements. 


alt="ornithogalum botanical"

Hellebore: Also known as the Christmas Rose, this floral blooms in the darkness of the winter season. It is a perfect example of a flower that overcomes the cold and the snow to symbolize the coming of spring. 


alt="hellebore botanical"

How to Shop HOPE This Week 

Download our Hope coloring sheet for free here

Order a Meaning Bundle on #nowastewednesday 

On Wednesday, we’ll release hope-based meaningful bundles. There will be a few variations based on any other uber fresh extra blooms that we have to share at a special price. 

Each will include a card that shares the hope within the flowers, and you can order them by DMing your request to us. We’ll send you the price and the invoice. 

Order a Meaningful Bouquet that Means Hope

To design your hope arrangement, click on HOPE when you get to the meaning question. Our software engine will give you the best way for you to create your hope arrangement based on your style goals. 

Order a Holiday-Hued Hope Arrangement 

If you want to design specifically for the holidays, shop the holiday track which you can access from our holiday portal here. This will allow you to shop exclusive holiday hues. Note that some flowers may not appear in this portal. 

alt="Victorian Floracracy arrangement with white lilies"

A holiday themed arrangement in the Victorian Shape (Old World Design) with beautiful white lilies that symbolize hope. Shop this look now on our site here. 

Style Tips

Our hope flowers work best in Old World, Garden, and Bohemian arrangements. We love them in The Victorian as pictured above (an Old World shape), The Strand (Bohemian shape), and low centerpieces in the Garden Style. To explore the styles more before you shop, head to our new style portal here.

NOTE: Our tech team is actively working on making it easier to shop by flowers in our system. It’s not done yet. In the meantime, if you’re not finding what you need, reach out to our Concierge support team at They will help you or can curate the design for you and send it over for approval. 

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