Our Story

Inspired team of individuals that want to share a new online experience of florals.

Reinvent the online
experience of florals

Committed to being
radically local

Committed to sustainability in
all of our packaging products

Company Vision

Floracracy is reinventing the online experience of florals. Our vision is to turn what’s become an impersonal commodity back into an experience that is personal and meaningful.

We believe in custom florals that are beautiful and elegant, unique flowers you don’t normally see, and sending messages through these flowers using the language of flowers.

Our Team

Radically Global and Local

We are focused on sourcing from small manufacturers locally and around the world. Our recyclable box is made in our hometown and we are also sourcing as many flowers as we can locally, including from an amazing farm in a nearby urban housing unit.

In 2019, Floracracy moved from sunny San Diego to downtown Rockford, IL, an old manufacturing city where courageous people are rewriting their history. We’re now able to produce a better quality product with inspiring locals crafting it.

Sustainable Packaging

Beyond creating a bespoke and high-end floral experience, we are committed to sustainability in all of our packaging products. About 90% of our packaging you receive is recyclable, compostable, or reusable.

The wrapper around the stems is made of 100% plant-based and compostable. We use a glassine product that comes from 100% sustainably managed forests and is recyclable. Our box and wrapping around the vases are 100% recyclable and our letters are printed on 100% cotton paper.

Learn more

Shelter in Hope

After cancelling our planned Spring 2020 Launch, our team decided to donate flowers and money to domestic violence shelters around the country. Our team is largely female-run, and our founder herself is a survivor of domestic violence.

Our plan had always been to donate flowers to our local shelter. But then the letter we wrote was shared over 5,000 times on social media, and we knew that many men and women were looking for a way to support families that had experienced violence. As we and tens of thousands more were moved to action, we have made this part of our mission part of every order that we send.

We donate flowers to shelters + make financial donations

For every order, we donate to domestic violence shelters.